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Showing posts from December, 2017

Success in Marketing by Email

If you own a website, you may be thinking of trying to market your site by email. Or, perhaps you have already tried doing so without a great deal of success. In either case, you know that marketing by email can be successful-other webmasters do it all of the time, procuring great numbers of sales through the usage of email blasts and email newsletters. However, you aren't quite sure how to grab some of that success for yourself. Tips for Getting Subscribers In order for marketing by email to work, you need to have subscribers. If you only have a handful of people who subscribe to your email content (and if most of those people are friends and family), chances are you aren't going to get many sales. So, you need to get more subscribers. Here are some ideas that can help to get some more people to subscribe to your emails: o Place email sign-up boxes on every page of your website. Don't place them in obtrusive places, of course; however, putting subscriber sign-up

The Best Days to Send Your Emails

When Not To Send Since many of the people on your list will follow some sort of normal work week schedule, it's important to work on your subscriber's terms. I'm sure all of us experience the typical Monday blues from time to time. Monday is a day where people are busy planning their weeks and getting back up and running from the weekend. Because of this, Monday is a poor time to schedule your email blast, as nobody really has the time, or wants to take the time, to read a sales email on this day. Similarly, I know we all experience the excitement of Friday. These days are often filled with wrapping up work and procrastination. Do you think it would be a good idea, then, to send out your newsletter on this day? Absolutely not, unless you don't want people to read your emails. Statistically, this is one of the worst days possible to send an email blast for this very reason. When To Send Now let's go over the best days to email your customers. Obviously, you

Why Do You Need Digital Marketing for Business?

Digital marketing has changed the conventional business strategies completely. Since people are relying more on digital data, companies start taking the digital platform seriously. Business follows consumers no matter where they are. Marketing strategies are changed as per the requirement of the companies. Getting a good rank on the result page of the search engine is as much necessary as having a proper marketing plan for the business. From startups to established names, every company must adopt a unique strategy to target the market. This form of marketing comes up with enormous benefits for business, from increasing profit margins to brand values. The content below discusses why you need digital marketing for your business. Help you improve brand image: If you have brand values more than others, your business will go towards the positive note with profits and success. Digital media are helping business entities grow their brand values with proper strategies. Like brick and mor

Digital Marketing in Today's World

A lot is being said about digital marketing these days. This article attempts to see what it is all about and how we can use it to further our business. Digital marketing - Definition The advertising and promotion of a business through digital channels or media is called digital marketing. Digital media includes the radio, television, mobile, social media platforms, websites, etc. Any marketing that is delivered through electronic means is called digital marketing. However, any person to person marketing and print marketing is not considered digital marketing. Most items of today are connected to the digital world through QR codes, URL landing pages, text codes, bar codes and online directories. Digital Media - Why The Focus? The shift to digital media has become very popular because of the easy personalized access that every business owner has, and also because it is easier to track the progress and results of an advertising campaign at every stage. Another reason is the low

Internet Marketing Habits - The Worst Reason to Use Mini-Membership Sites For More Online Profits

One of the best and possibly most profitable techniques in Internet marketing and business online in general is using mini-membership sites as a continuity model to boost your online profits. Like most things in business, there are good and bad reasons for using mini-membership sites. The worst part of the work to set it up. If you look at the content already developed in your blog posts and products developed during Strategy 2, you already have the content developed. now, you are simply posting it to the site. You also need to create a stream of members to join. Yes, this takes time, however, with a mini-membership site you set it and forget it. With membership sites, you must keep pumping out the content to keep members happy. But, in the long run you can make a lot of money. I have friends who love this model and have developed an income of between $10K (600 members X $20 per month) on the low end, to $100K per month on the high end. This model works great if your personal o

Online Marketing Tips For Beginners

Unfortunately, like a lot of things in life, it is way too easy to get overwhelmed with all the stuff you need to learn to be successful marketing online. If you are not careful you will find yourself jumping from the latest "you beaut" product to the next and ultimately find yourself burnt out with information overload and nothing other than a full hard drive of digital products to show for your efforts. Here are my five online marketing tips for beginners. 1. Find a marketing product or system that interests you and stick with it. Do not worry most systems will produce some results. Cancel all your email subscriptions if they distract you from your work or even worse tempt you into trying something else. 2. Take your time to learn your chosen marketing product or system as it will be a good grounding for your future marketing ventures. Stick with it and do not go from one system to the next because you are not a millionaire in 7 days or whatever the system promised

Affiliate Marketing Vs E-Commerce Small Business: Pros And Cons Of Each

An e-commerce website can be a great way to create an extra income or full time income. Many people have taken a hobby or found a product they liked and then created a successful e-commerce website. Likewise, people who get into blogging, have turned their passion into a viable business with affiliate marketing. What's the difference between e-commerce and affiliate websites ? An e-commerce site sells products directly to a customer. An affiliate site refers website visitors to an e-commerce website (or membership site - something that does the selling). When you operate an e-commerce website you're either selling your own products or drop shipping products. Drop shipping is an arrangement with a manufacturer or warehouse where your orders are sent and then the product is shipped. Most e-commerce website owners are ultimately responsible to their customers. This is why many people choose not run an e-commerce website. Sure, you can easily outsource the customer service

Digital Marketing: PPC Management Benefits

As we are heading forward, technology has taken over a seemingly command on almost everything in the modern world. Where our dependency lies upon the very technology, it is hard to imagine a life without it. Now, as the way technology has recently adopted a face of digitalization , it has suddenly started looking like a quicksand, where everything has been absorbed and turned into a new digital world. Well, as of now, the world has witnessed an immense change in the commerce patterns too, where the business houses have started shifting their cells into digital genes. Well, Digital Marketing has not just been proved as the bedrock of marketing, it also squares the idea of how cost efficient marketing can be done, with a higher productivity. No matter, what is the size of your pocket; Digital Marketing can help in establishing the portfolio, in far more productive manner, where every penny spent could actually help you in generating the value, the money or the branding. But no matter

How To Keep Your Email Blast From Being Spam

For many people, the terms email blast and spam are synonymous. While many email blasts are indeed spam, there are a few simple guidelines to make sure that your legitimate messages get through. First, only send to people who have opted in! The quickest way to get flagged as a spammer is to have a large number of recipients complain about you. Create an opt-in list through your website or when people sign up for your product. Building a list may be a slow process but it will pay off in the long run. Purchasing a list from a reputable list source can work at times, but even with a good list, you are likely to have a higher spam complaint rate than with a pure opt-in list. Make your subject line clear and accurate. It is better to have someone choose not to open your message than it is for them to open it and log a complaint. If you have to trick them into opening, they probably don't want the product anyway. Avoid common spammer language like "you're a winner", &

What Makes an Email Blast Successful?

One of the main reasons, I believe our email blast really worked when I compared it to older emails - the title was catchy and fun. You want to entice your customer to open it? For example; October Newsletter, vs The Witch is Out. Which one would you open first? Create links to your website. This is a great way to drive people directly to your website. Create links in your email newsletter/blast that can people can easily click on that will bring them directly to your site, fast and easy. Most of the email services out there will allow you to do this. What an easy way for people to hook up to your site. Make it fun, make it a game. Everyone likes to play games. Get your customers involved in the game. Make sure its fun, make sure its short. and most of all, make sure that someone can win. Make sure there is a prize. I have a customer that sends email blasts out, and scrambles letters throughout the email, allowing the customer to figure out the scrambled word. "Bring in

Important Online Marketing Ideas To Consider

There are a ton of online marketing ideas that you need to consider before you start marketing online. I have been in the online marketing world for a long time and I can tell you that it is a tough arena to operate in. Most beginners to the internet have many online marketing ideas but have no idea of how to implement them. In this article, I will share with you a few of my online marketing ideas that I have used to earn money online. Online marketing is a beast. You have to deal with stiff competition, rising costs of doing business, and low conversion rates. I think it's safe to say that your product or service won't sell itself, so you have to do a fair bit of promotion to get the word out about your website. The only kind of products that sell themselves online is the PS3, the Xbox 360, and the Nintendo Wii. If you're not selling any of these products, then you will have a tough time online. When considering online marketing ideas in your business, you will want t