What Makes an Email Blast Successful?

One of the main reasons, I believe our email blast really worked when I compared it to older emails - the title was catchy and fun. You want to entice your customer to open it? For example; October Newsletter, vs The Witch is Out. Which one would you open first?

Create links to your website.

This is a great way to drive people directly to your website. Create links in your email newsletter/blast that can people can easily click on that will bring them directly to your site, fast and easy. Most of the email services out there will allow you to do this. What an easy way for people to hook up to your site.

Make it fun, make it a game.

Everyone likes to play games. Get your customers involved in the game. Make sure its fun, make sure its short. and most of all, make sure that someone can win. Make sure there is a prize. I have a customer that sends email blasts out, and scrambles letters throughout the email, allowing the customer to figure out the scrambled word. "Bring in the answer, and receive a gift." or "Find the hidden shoe inside an ad, and win". Depending upon your business, you decide on the game. Use your creativity.

Get your customers to act, ask them to buy.

A great salesperson always finishes up a presentation by cleverly asking the potential client to purchase. Never send an email blast out without asking your customers to buy. Entice them to act. Whether it be a promo...order a basket today, and receive 1/2 off, or maybe a coupon to use (with an expiration date), it doesn't matter - just ask them. You can't sell anything, if you don't ask them to purchase it.

Email marketing can be fun, inexpensive and successful, and guess what? It works. Try it, and also keep your eye on your competitors and other companies that are using email marketing too. You can get some great ideas without re-inventing the wheel.

Comments

Post a Comment

Popular posts from this blog

Don't Be Afraid of Facebook Marketing

Happy Halloween. Don't be afraid to market on Facebook, especially if you use a few solid fundamentals when setting up your Facebook marketing strategy. In this article we'll cover Facebook business pages, Facebook groups, Facebook Marketplace ads, Facebook CPC or Facebook PPC advertising (not PPV), How to work with Facebook groups, and finally how to list your business in a Facebook group. All that is required to drive these strategies is a valid Facebook account, and a functional email. One of the reasons we love Facebook for advertising, is that it allows the user to target by demographic, meaning age, group, sex, and location. Depending on the offer or product you are promoting, this way of slicing demographic data can be very powerful (as opposed to Google ads which are more keyword drive, for example). People who enroll with Facebook actually put in this type of data when they sign up for their account, whereas with Google only an email address is collected. This i
Read more

Email Marketing for Bands and Musicians

Are you a singer or band looking to build your fan base? Have you considered adding email marketing to your promotions? Email marketing for bands and musicians can be a great way to build and keep in touch with your fan base. And when it comes to success in the world of entertainment, building and keeping your fan base is everything! The good news is that it doesn't have to cost you an arm and a leg for expensive promotional campaigns. In fact, email marketing has an outstanding delivery and response rate and can cost pennies on the dollar when compared to traditional direct marketing. Once your email list is started, you can announce bookings, cd release parties, sell merchandise, and promote special events with the click of your mouse button. If you pick up a last minute booking, a quick email blast to your local fan base can fill the venue quickly with loyal fans (also known as "customers"). So if you want to fill your email subscriber lists with rabid lo
Read more

Facebook Marketing and List Building

For a few years now, we hear people talk about chatting or just leaving messages for their friends on Facebook. Even with our childhood friends or old friends which we happen to come across with at the mall or in any of our travels, we never fail to ask them if they have a Facebook account and what name they are using now (since most married women don't use their maiden names anymore). It's really exciting to see old friends and meet people through Facebook. Since there is no limit to the countries you can reach, you can meet people from different parts of the world! This is also the best part to being an Internet marketer. You can use Facebook and other social media sites like Twitter for the growth of your online business. One of the greatest advantages is the fact that you can use it in your list building project. It is for this reason that Facebook is already noted as a public asset and a Social Media Legend. With only a small effort on your part, you can see big resu
Read more