The Best Days to Send Your Emails

When Not To Send

Since many of the people on your list will follow some sort of normal work week schedule, it's important to work on your subscriber's terms. I'm sure all of us experience the typical Monday blues from time to time. Monday is a day where people are busy planning their weeks and getting back up and running from the weekend. Because of this, Monday is a poor time to schedule your email blast, as nobody really has the time, or wants to take the time, to read a sales email on this day.

Similarly, I know we all experience the excitement of Friday. These days are often filled with wrapping up work and procrastination. Do you think it would be a good idea, then, to send out your newsletter on this day? Absolutely not, unless you don't want people to read your emails. Statistically, this is one of the worst days possible to send an email blast for this very reason.

When To Send

Now let's go over the best days to email your customers. Obviously, you want to email subscribers when they're ready to actually read and possibly respond to your emails. In order to get them while they're in a positive mindset, the best days to message your subscribers are Tuesday, Wednesday and Thursday. Since these days are mid-week, your subscribers won't be checked out and also won't be trying to get back into gear after a long weekend. This puts them in the perfect state of mind to want to read, and hopefully convert on your newsletter.

What About Weekends?

Generally, emailing subscribers on weekends is a poor choice. Most people are busy running errands or relaxing, and are thus not motivated to read and respond to your email. In fact, many people might not check their messages on weekends, making it so that they will receive your email on a Monday, one of the worst days to send.

With this being said, however, you should test whether a Sunday email blast increases performance. With some lists, people are more apt to check their emails (personal, not work) on Sundays since they are relaxing and getting ready for the week. Try testing open rates and conversion rates with emails sent on Sunday versus Tuesday. You should be able to test this pretty easily, and you will then know for sure the best possible day to send an email to your list.http://thedamarcuscollection.com

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