How to Utilize PPC Service for Email Campaigns and Offline Promotions
A PPC service is extremely versatile and gives you the best tools to test every aspect of your marketing campaigns. Utilize the insight you gain from PPC campaign testing to improve your email marketing campaigns, web sales copy, and banner advertising. Here is how to use the insight PPC service provides you to your advantage.
Making Best Use of Top Performing PPC Ads
One element every PPC service tracks is the click through rate of PPC ads. They test hundreds of ads before picking a copy. This is possible because of the versatility of PPC advertising. In short, you can spend $10 to $50 and tell whether ad copy A or ad copy B performs better.
By performance, the PPC service means higher click through rate. There will be certain elements that attract the internet users to click on your ad. Sometimes it can be the price of the product, sometimes it can be free shipping. At times it can be promise of a huge selection of products. Whatever it is, you can safely assume the best performing PPC ads have something that attracts potential customers.
You can test the click through rate of individual ads by running each ad for 1000 or 5000 impressions. Depending on the competitiveness of the keywords, your costs can range from $5 to $500. Instruct the PPC service to keep the spending under control.
Once you have a winner, you can use the ad text in your email campaigns. That is, you can use the PPC ad headline as the subject of your email. Since you are sending the emails to an opt in list, you can safely assume the readers are interested in your product. You have tested the performance of the email subject line with the help of a PPC service. You have also found the headline works best in PPC advertising. Now it is time to leverage the same ad text to boost your email campaign.
Several marketing tests have proved this to be an efficient strategy. The conversions from each email blast multiplies when you use the best performing PPC ad headlines as email subject lines.
You don't have to stop there. You can then take this winning headline to other promotions like banner advertising, article marketing, etc. PPC testing has identified a winner of an ad copy, which you can use almost everywhere.
Your PPC service has put a winner in your hand, which you can even utilize for your offline promotions. Print fliers with the same heading and distribute it in your town. Run a classified ad in the local newspaper with exactly the same ad. Print the same ad on the reverse of the entry tickets to a local event your business sponsors.
In short, the PPC service you use has given you a key that would open several doors at once. Utilize the opportunities to attract more customers to your business. This is one side benefit of using a knowledgeable PPC service.
Making Best Use of Top Performing PPC Ads
One element every PPC service tracks is the click through rate of PPC ads. They test hundreds of ads before picking a copy. This is possible because of the versatility of PPC advertising. In short, you can spend $10 to $50 and tell whether ad copy A or ad copy B performs better.
By performance, the PPC service means higher click through rate. There will be certain elements that attract the internet users to click on your ad. Sometimes it can be the price of the product, sometimes it can be free shipping. At times it can be promise of a huge selection of products. Whatever it is, you can safely assume the best performing PPC ads have something that attracts potential customers.
You can test the click through rate of individual ads by running each ad for 1000 or 5000 impressions. Depending on the competitiveness of the keywords, your costs can range from $5 to $500. Instruct the PPC service to keep the spending under control.
Once you have a winner, you can use the ad text in your email campaigns. That is, you can use the PPC ad headline as the subject of your email. Since you are sending the emails to an opt in list, you can safely assume the readers are interested in your product. You have tested the performance of the email subject line with the help of a PPC service. You have also found the headline works best in PPC advertising. Now it is time to leverage the same ad text to boost your email campaign.
Several marketing tests have proved this to be an efficient strategy. The conversions from each email blast multiplies when you use the best performing PPC ad headlines as email subject lines.
You don't have to stop there. You can then take this winning headline to other promotions like banner advertising, article marketing, etc. PPC testing has identified a winner of an ad copy, which you can use almost everywhere.
Your PPC service has put a winner in your hand, which you can even utilize for your offline promotions. Print fliers with the same heading and distribute it in your town. Run a classified ad in the local newspaper with exactly the same ad. Print the same ad on the reverse of the entry tickets to a local event your business sponsors.
In short, the PPC service you use has given you a key that would open several doors at once. Utilize the opportunities to attract more customers to your business. This is one side benefit of using a knowledgeable PPC service.
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