Email Marketing Works

Email marketing works find out why this is a great form of online advertising
Email Marketing has become every company's favorite tool (online & offline). Email marketing helps companies keep constant contact with a potential sale. I would like to discuss how to run a successful email marketing campaign and how to avoid the most common mistakes.

A successful email campaign consists of doing one thing, getting your potential sale back to your website. Do not try to sell your product in the email. Your email needs to be a doorway back to your site, not to a sales page.

Email-----> New Interesting Content-----> Sales Page----> Sale

The above should be the sequence your visitor has to go through for the visitor to purchase your product. If you stick to this simple email system you will see your sales gradually increase each email blast you send. You will not be sending sales emails like everybody else, instead you will be informing people you have a new webpage, article, etc., your email list will be excited to open your emails.

Autoresponders an easy automated online marketing tactic.

What is an auto responder?

An auto responder is software or web based programs, which allows you to email all email addresses stored in the auto responder. Email programs were the distribution of the email can be set to the exact time and day you choose with pre-written emails.

Auto responders are a tool that has grown in popularity with the increase of email marketing. Auto responders are never seen by the newsletter subscriber, they are invisible to everybody except the user sending you emails. Everybody has signed up for an auto responder at some point. Do any of these sound familiar:

- Get this free report valued at $39 when you enter your information below.

- Enter your information below, so we can keep you updated on new sales.

- Free software when you enter your information below.

Auto responders work because they require a very small commitment. Enter your email and your name that is it. Well, I do not know about you but I have about 4 or 5 different emails so giving one up is pretty easy for me.

Offering valuable information or products is an easy way to get people to sign up for your auto responder. I do not use this tactic, because it just gets people to sign up for your initial offer, and most people lose interest after they receive your initial offer. I only offer to inform subscribers of new webpage or articles I have written. This ensures the people that sign up for my auto responder will read the email I send. For more information read my webpage titled email marketing.

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