Happy Halloween. Don't be afraid to market on Facebook, especially if you use a few solid fundamentals when setting up your Facebook marketing strategy. In this article we'll cover Facebook business pages, Facebook groups, Facebook Marketplace ads, Facebook CPC or Facebook PPC advertising (not PPV), How to work with Facebook groups, and finally how to list your business in a Facebook group. All that is required to drive these strategies is a valid Facebook account, and a functional email. One of the reasons we love Facebook for advertising, is that it allows the user to target by demographic, meaning age, group, sex, and location. Depending on the offer or product you are promoting, this way of slicing demographic data can be very powerful (as opposed to Google ads which are more keyword drive, for example). People who enroll with Facebook actually put in this type of data when they sign up for their account, whereas with Google only an email address is collected. This i