Digital Marketing: Do Organizations Need It?
Food for thought: how long do you spend on the internet in a day? An hour? 4 hours? 8 hours? 12 hours? Think again... You're online 24/7. The mediums may vary - sometimes you're checking your mail, other times you're on Facebook or Twitter, the rest you may be on Whatsapp or Instagram or maybe Googling. But you're always connected. These platforms cumulatively form the digital sphere. And businesses which are connected with you through these mediums have your mind share. Digital marketing brings a paradigm shift in marketing . Unlike traditional marketing, it is a form of inbound marketing and its goal is for you to find the concerned business. Businesses put content out for individuals to find and people may conduct an organic online search, a paid search, find your business on a social network or by reading content that has been published online such as a blog or an article. Thus through multiple digital touch-points organizations can enhance brand image and connec...